Last week Hillsong UNITED released the widely acclaimed studio project, ‘ZION,’ which has earned the international worship band its highest ever Billboard 200 debut at No. 5 with a 25 percent increase from their last studio album ‘Aftermath’. The project, selling more than 34,100 units its first week, also topped the Billboard Christian & Gospel album and digital charts.
During street week, UNITED peaked as the No. 1 album overall on iTunes in the United States, South Africa, Sweden, Dominican Republic, Brazil, Singapore, Ghana and Columbia in addition to reaching the Top 5 at iTunes in Canada, Netherlands, New Zealand, Australia, Norway, Switzerland, Uganda and Ecuador. ‘ZION’ also debuted at No.1 on the Australian ARIA Albums chart making this album an international hit.
UNITED’s release stirred a social media response as they unveiled a special share to unlock viral video campaign. The first music video for ‘Heartbeats’ was unlocked after 100k shares, which occurred within 24 hours of the album’s release. The next video ‘Relentless’ will be unlocked after 300k social media shares. Click here to view the videos and help unlock the next special video.
The first radio single from ‘ZION’ is ‘Scandal Of Grace’ and was written by UNITED’s Joel Houston and the song’s vocalist, Matt Crocker. The single can be heard on the likes of K-LOVE and Air1 as it is currently charting at No. 29 on the National Christian Audience chart. Last week it received five additional adds at radio. It is clear this album’s songs are resonating with listeners.
“We have always set out to write songs and create a musical expression that is almost uncomfortable in its uniqueness. Not for the sake of progression, or to keep pace with whatever the trend-monitor says, but simply because we feel like it’s an essential aspect of what we believe worship is,” explains Houston on the heart behind ‘ZION’. “It’s supposed to be costly, it should always cause us to step into a place where our strength is made invisible in the complete pervasiveness of His power in all that we do, and that involves taking risks.”
UNITED will tour the United States this summer coming in June. Dates and markets will be announced shortly as well as where to go to purchase tickets. UNITED spent their street week touring in South Africa before returning home to Australia this weekend.